• print | branding | digital

    I know how to bring new life to a brand and how to create entirely new concepts.

About Lily.

My name is Krystle, intimately known as Lily. I’m a freelance graphic designer with a passion for print, branding and digital. My philosophy is “creating bold design with purpose” because I believe each individual element of your layout should be necessary and complementary, not indulgent.

Designing for growth and reinvention.

I work with businesses of all sizes to help them connect with audiences through creative design. I’m passionate about helping brands find themselves. From building out your digital presence to creating tangible collateral like posters and packaging, I’ll help you develop a consistent voice and aesthetic.

Some lovely brands

I’ve collaborated with.

Services Provided

What I can do for you.


Eye-catching print media designs that reflect your brand identity and communicate your values.


Let’s work together to develop a unique creative solution that keeps your brand ahead of your competitors.


Your website is the gateway to your company. It is your platform to show clients what you do and how well you do it.

The Process.

Let’s create something amazing…

1. Detect

I have questions specifically designed to collect precisely the right information. This means I can efficiently generate an accurate brief.

2. Develop

This is where so much important work is done. I use the brief and my understanding to work, and work, and work.

3. Discuss

An essential part of our process is you. I’ll discuss all options with you; the good points, the bad. It may be that we go back to step 2, but quite often from here, it’s straight on to step 4.

4. Deliver

This is where I deliver your project. If your project is digital, I’ll test it thoroughly before launching online.

  • Your Brand. Loud and Clear.

    I combine stunning graphics with thorough thought and purpose to create branding that stands out from the crowd.

  • Cutting through the clutter.

    My recipe for great design begins with a quirky personality, some strong coffee, and a daily dose of good music.

  • Making the complex, simple.

    The best brands are simple ones. Brands thrive on their ability to be understood. Not surprisingly, people do too.